To date, Masters of the Universe has spawned seven different animated television series, most intended to promote a concurrent line of toys. These figures are also designed by Four Horsemen Studios, but retain the general appearance of the original characters. Since 2008, Mattel has marketed the Masters of the Universe Classics line exclusively through its website, directly to adult collectors. A new Masters of the Universe line began in 2002, featuring new versions of the classic characters as designed by Four Horsemen Studios however, this series could also not recapture the success of the original, and ended in 2004. Seeking to capitalize on nostalgia for the original toys, in 2000 Mattel released the Masters of the Universe Commemorative Series, consisting of replicas of the most memorable figures from the 1980s. The new direction was not as successful as its predecessor, and the line drew to a close in 1992. In 1989, Mattel revamped the franchise with the He-Man toy line, which reintroduced both He-Man and Skeletor in a science fiction setting. By 1987, coinciding with the release of a live-action film, both Masters of the Universe and Princess of Power had faded in popularity, with the last of the Masters figures being released in 1988. The Princess of Power toy line was introduced in 1984, featuring He-Man's sister She-Ra. Following the success of these toys, Mattel sought to expand the female audience for the franchise. As the line was developed, a backstory was created in which He-Man and his allies fight to defend the supernatural secrets of Castle Grayskull from the evil forces of Skeletor. Masters of the Universe began as a line of toys in the 1980s featuring He-Man ("the most powerful man in the universe") and other characters in a sword and sorcery setting. The franchise has since grown to include multiple animated series, comic books, feature films and other products, all pertaining the to adventures of He-Man and his allies as they oppose the forces of evil. Masters of the Universe is the name of the media franchise created by Mattel, based upon the line of toys introduced in 1981. For other uses see Masters of the Universe (disambiguation)
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